<< I was surprised that no one had done this kind of study before, at least not in published research. Campaigns invest heavily in social media, and this is something that will play out in 2016 >> Paul Brewer.
The Facebook effect. Positive comments on social media found to influence potential voters - 9:19 a.m., Sept. 23, 2015
Paul R. Brewer, Michael Habegger, et al. Interactivity between Candidates and Citizens on a Social Networking Site: Effects on Perceptions and Vote Intentions. Journal of Experimental Political Science, 2015; 1 DOI: 10.1017/XPS.2014.29