<< Choosing what shirt to buy, what to order for lunch or whether to go with the hearty red wine or the lighter white all involve assigning values to the options. A small brain structure plays a central role in the many decisions like this we make each day. >>
<< (..) some of the neurons in the orbitofrontal cortex (OFC) assign value to the options, while other neurons are related to making final choices. All of these neurons can re-map to make different decisions when circumstances change. >>
<< “If we look at individual cells, neurons are very flexible,” said Padoa-Schioppa. “However, if we consider the whole network, the decision circuit is remarkably stable. This combination of circuit stability and neuronal flexibility makes it possible for the same brain region to generate decisions between any two goods.” >>
Small Brain Area Plays Key Role in Making Everyday Decisions. 9-May-2016 12:05 PM EDT
Jue Xie, Camillo Padoa-Schioppa. Neuronal remapping and circuit persistence in economic decisions. Nature Neuroscience (2016) doi:10.1038/nn.4300. Published online 09 May 2016.