<< Information on users' personalities or 'psychographics' was just a modest part of how the model targeted citizens. It was not a personality model strictly speaking, but rather one that boiled down demographics, social influences, personality and everything else into a big correlated lump >>. Matthew Hindman.
<< If Facebook is that hard to leave, just think about what will happen as virtual reality becomes more popular. The powerful algorithms that manipulate Facebook users are not nearly as effective as VR will be, with its full immersion >>
Jeff Inglis. Understanding Facebook's data crisis - 5 essential reads. The Conversation. Apr 5, 2018.