# behav: strange "sunk cost" behaviors: to repeat the wrong choice

<< In a temporal context, a sensitivity to sunk costs arises when an individual resists ending an activity, even if it seems unproductive, because of the time already invested. In two parallel foraging tasks [AA] found that mice, rats, and humans show similar sensitivities to sunk costs in their decision-making. >>

Brian M. Sweis, Samantha V. Abram, et al. Sensitivity to "sunk costs" in mice, rats, and humans. Science  Jul 13, 2018; 361 (6398): 178-81 doi: 10.1126/science.aar8644

http://science.sciencemag.org/content/361/6398/178

Krystle Barbour. Sticking with the wrong choice. University of Minnesota Medical School. July 13, 2018.

https://m.phys.org/news/2018-07-wrong-choice.html