# s-trade-behav: "harbinger of failure" (human) scanners

<< (..) customers, termed “Harbingers of failure,” who systematically purchase new products that flop. Their early adoption of a new product is a strong signal that a product will fail—the more they buy, the less likely the product will succeed >>

Eric Anderson, Song Lin, et al. Harbingers of Failure. Journal of Marketing Research, 2015; 52 (5): 580 DOI: 10.1509/jmr.13.0415

http://journals.ama.org/doi/10.1509/jmr.13.0415

http://news.mit.edu/2015/harbinger-failure-consumers-unpopular-products-1223