<< ECONOMICS PRIZE [AUSTRALIA, USA] — Matthew Rockloff and Nancy Greer, for their experiments to see how contact with a live crocodile affects a person's willingness to gamble.
REFERENCE: "Never Smile at a Crocodile: Betting on Electronic Gaming Machines is Intensified by Reptile-Induced Arousal," Matthew J. Rockloff and Nancy Greer, Journal of Gambling Studies, vol. 26, no. 4, December 2010, pp. 571-81. WHO ATTENDED THE CEREMONY: Matthew Rockloff and Nancy Greer >>
http://www.improbable.com/ig/winners/
Mark Pratt. Research on big ears, crocodile gambling wins Ig Nobels. Sep 14, 2017
https://m.phys.org/news/2017-09-big-ears-crocodile-gambling-ig.html
<< Tourists at the Koorana Saltwater Crocodile Farm in Coowonga, Queensland, Australia (..) were randomly assigned to play a laptop-simulated Electronic Gaming Machine (EGM) either: (1) prior to entry, or (2) after having held a 1-m saltwater-crocodile >>
<< At-risk gamblers with few self-reported negative emotions placed higher average bets at the EGM after having held the crocodile when compared to the control >>
<< high arousal can intensify gambling in at-risk players, but only if this feeling state is not perceived as a negative emotion >>
Matthew J. Rockloff, Nancy Greer. Never Smile at a Crocodile: Betting on Electronic Gaming Machines is Intensified by Reptile-Induced Arousal. Journal of Gambling Studies. 2010; Vol 26, Issue 4, pp 571–581. Jan 6, 2010.
https://link.springer.com/article/10.1007/s10899-009-9174-4