<< Recent news that the Republican National Committee (RNC) has used an AI-generated video to criticize Joe Biden shows how likely AI is to transform our upcoming elections. >>️
<< Through templates that are easy and inexpensive to use, we are going to face a Wild West of campaign claims and counter-claims, with limited ability to distinguish fake from real material and uncertainty regarding how these appeals will affect the election. >>️
<< In the coming year, response times may drop to minutes, not hours or days. AI can scan the internet, think about strategy, and come up with a hard-hitting appeal. >>️
<< AI provides an inexpensive way to generate instant responses without having to rely on highly-paid consultants or expert videographers. >>️
<< AI enables very precise audience targeting, which is crucial in political campaigns. >>️
<< AI likely will democratize disinformation by bringing sophisticated tools to the average person interested in promoting their preferred candidates as well. People no longer must be coding experts or video wizards to generate text, images, video, or programs. They don’t necessarily have to work for a troll farm to create havoc with the opposition. They can simply use advanced technologies to spread the messages they want. In that sense, anyone can become a political content creator and seek to sway voters or the media. >>️
Darrell M. West. How AI will transform the 2024 elections. May 3, 2023.
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